FILA, the sports brand that the DASS Group represents in the country, is betting on the format of premium outlet stores and announced an investment of $ 250 million to open four stores of this format.
“An innovative business model that vertically integrates the industrial vocation of our group, the speed of adaptation to change and the experience in the distribution of large sports brands, drive us to continue this path of investment and permanent repositioning, trusting in the reactivation of the cycle economic as a whole, promoting employment and the complementarity of the supply of the market with the national production ”, assured Brian Handley , Director of the DASS Group.
“The reading of the economic signals of the country, with a medium and long-term vision, added to the reaction of the demand, as the consumption paradigms are redefined, and the decision to follow the government measures were the keys that drove Grupo DASS to invest in the country and expand its operations ”, he added.
As entrepreneurs we believe that today is the time to make one more effort and support the country so that it can move forward and the way to do it by investing, generating employment and supporting the industry (Handley)
The first opening of the Italian brand with more than 108 years of history, will be in Jumbo Parque Brown, located in the town of Lugano, it will have 270 m2, an innovative and avant-garde design and will require an investment of 50 million pesos.
Grupo Dass, owner of the brand, recently announced its exclusive distribution and marketing agreement with ASICS.
“The brand’s expansion and investment policy follows a regional growth plan, where this year 6 new FILA stores were opened in Brazil. These openings are supported by local supply. Grupo DASS has 2 of its own factories and outsources the contracting of clothing, with local manufacturers. The brand seeks to stay focused on market demand and at the forefront of technology, it will be connecting traditional sales channels with its e-commerce platform ”, they explained in a statement.
“We are proud to be able to contribute to local development, strengthening the trust of our clients. As an industrial group, we have served and supplied the market, not only through the manufacture of our brands, but also large brands that have always trusted us as industrial partners. As entrepreneurs we believe that today is the time to make one more effort and support the country so that it can move forward and the way to do it by investing, creating jobs and supporting the industry ”, concluded Handley.