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The F1 is in active discussions with Amazon , regarding a possible agreement in the future for races broadcast .According reports Financial Times, talks are the result of the momentum of F1 to continue trying to attract a younger audience, that you are more likely to watch sports through these media, rather than using the more traditional methods of a pay TV channel.

Formula 1 CEO Chase Carey, who will step down in December to take over Stefano Domenicali, is currently focusing those talks with Amazon .

Carey confirmed to the Financial Times that talks have taken place: “We are in substantive discussions with Amazon and all the global digital platforms. They are an incredibly important potential partner and an opportunity to expand and grow our business. “

Since Liberty Media replaced Bernie Ecclestone in 2017, they have made no secret of their desire to bring the sport more into the digital age and attract new fans. They launched their own F1TV subscription channel , signed a deal with Netflix that will have produced three seasons of the documentary series “Drive to Survive” by 2021 and made an investment in E-Sports that ended up being a savior when the 2020 calendar was put on hold.

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