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YouTube is adding a new clipping tool that lets viewers quickly create short, sharable clips of up to 60 seconds from longer video uploads, the platform announced Thursday. The move gives video creators and their fans an easy way to increase a channel’s visibility, and to grow.

“We’ve heard a lot of feedback from creators and viewers who have wanted an easy way to capture short segments of content and share moments from videos or streams,” reads a YouTube blog announcing the feature. “We’re excited to begin our testing of a clipping feature on YouTube starting today with a small group of creators while we start gathering feedback.”

As the feature rolls out, you’ll notice a new icon in YouTube’s video player that looks like a pair of scissors. Give it a click, and you’ll be able to create a custom clip from whatever video you’re watching, with a run-time of anywhere from 5 to 60 seconds. Once created, you’ll be able to share the looping video clip on other platforms, like Facebook or Twitter. You’ll also be able to create a direct link to the clip, or create an embeddable version that you can add to a website.

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