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Samsung Electronics Co. remained the world’s top TV vendor for the 15th consecutive year in 2020 on the back of its QLEDs and big TVs, as announced on Wednesday.

The South Korean tech giant had a peak market share of 31.9 per cent in terms of sales revenue last year, up from 30.9 per cent a year ago, according to industry analyst Omdia, expanding its lead in the global TV market for the 15th straight year.

Samsung was led by its South Korean competitor LG Electronics Inc. at 16.5 per cent and Japan’s Sony Corp. at 9.1 per cent.

Samsung became the world’s leading TV maker in 2006, propelled by the popularity of its Bordeaux TV series.

Samsung said its plan to concentrate on luxury QLED and large-scale TVs helped the firm capture record market share.

Samsung sold 7.79 million QLED TV units last year, up from 5.32 million units in 2019, according to the Omdia survey. QLED TVs accounted for 35.5 percent of the gross TV distribution revenues.

In the luxury TV category, which applies to TVs priced at or above $2,500, Samsung has a market share of 45.4 per cent in terms of sales.

The business has had a leading role in the 80-inch or broader TV segment with a market share of 50.8 per cent.

Last year, amid the novel coronavirus pandemic, the global TV market rose marginally to 225.35 million units, according to Omdia. In the fourth quarter alone, global TV shipments soared to a record high of 70.24 million units.

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Omdia statistics revealed that LG remains the world’s top OLED TV vendor as it delivered 2.04 million OLED TVs in 2020, up 23.8% from a year earlier. Last year, the global demand for OLED TV rose to 3.65 million units.

Omdia estimates that the worldwide demand for OLED TV will hit 5.6 million units this year.

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