Covid-19 was a wake-up call for those who argue that the public doesn’t want the data behind a story. We had no choice but to learn a new data and numbers language in order to remain informed.Projections from scientists now shape the conversation in households, people on the street can quote their local rate, and data have enabled all of us to comprehend the scale of the pandemic threat.
This fluent facts and figures provide us with an important lesson in the way in which the media can speak more effectively about climate change.
On television news, the climate crisis has all too frequently been pushed to the bottom of the priority list. It’s discussed in bits and pieces, or its relevance is debatably questioned, or it’s dismissed as a middle-class obsession.
The public is constantly bombarded with information about the magnitude of the crisis facing humanity as our world warms, but they are rarely given a key to unlock its significance and danger to their own lives.
Audiences have been let down by this tactic. It has provided them with bombast over facts and arguments over data. This must change.
Those of us in the media must change our mindsets, and it is critical that we, as mediators, weave climate reality into the daily news agenda.
Every political decision, big business change, or social pattern must be considered in terms of our ability to slow the rate at which our planet warms.We must report how much carbon can be taken out of our atmosphere by any new technology and how much carbon can be used by these outdated and highly polluting technologies.
We have to make the world leaders, and ourselves, responsible for their commitments in this century to the global temperature increase of 1.5 degrees.
In order to achieve this, we need to focus data on the climate story.At Sky News, I pledge to put data-driven journalism and accurate newsgathering at the core of our storytelling.
Live updates on the Earth’s temperature increase, a running total of global CO2 emissions, and the split in energy usage in the UK between fossil fuels, nuclear, and renewables will all be part of our climate coverage and current regular Climate Show.It’s not all about recycling and planting trees anymore. It involves providing facts to allow governments, companies, and individuals to change their decisions.
We must bear in mind that the strength of original, independent, and trustworthy journalism is focused on fact-checking. We don’t have “both sides” arguments over whether climate change occurs in our editorial policy. We examine the evidence with an open mind, and then we are pleased to inform our viewers of the facts.
There’s no arguing that the climate crisis is real; now it’s time to acknowledge that our viewers who watch, listen, and scroll deserve to know what’s going on.
Source: City AM