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Facebook has announced an expansion of its partnership with Spotify, allowing users to share and listen to full-length music tracks and podcast episodes without having to open a third-party app directly on Facebook.

Facebook Spotify Integration
Image Source: Social Media Today

As explained by Facebook:

“The new feature, which will introduce a miniplayer experience within Facebook, will make it easier for you to connect your Spotify listening experience with your Facebook community. You can share what you’re listening to with your friends and others who share your interests. And if you want, you can tell them why it’s meaningful to you.”

As shown in the example screenshots above, the new process will include an additional posting option for Spotify tracks, allowing any user with the Spotify app installed on their device to listen to that music or podcast right from their Facebook feed. If you choose, the playback will continue while you browse Facebook and when your phone’s display is turned off.

Facebook already has a few Spotify integrations in place, such as the ability to share a song on your Facebook profile, which users can then listen to on Spotify. Spotify links can also be shared in Facebook and Instagram Stories.

Facebook Spotify Integration
Image Source: Social Media Today

As shown in the example screenshots above, the new process will include an additional posting option for Spotify tracks, allowing any user with the Spotify app installed on their device to listen to that music or podcast right from their Facebook feed. If you choose, the playback will continue while you browse Facebook and when your phone’s display is turned off.

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Facebook already has a few Spotify integrations in place, such as the ability to share a song on your Facebook profile, which users can then listen to on Spotify. Spotify links can also be shared in Facebook and Instagram Stories.

In addition to its Spotify integrations, Facebook recently announced that it plans to launch its own in-app podcast player, which will allow podcasters to distribute their shows through their Facebook Page. That could put the two’s partnership in jeopardy, but it’s still early in development, so it’s hard to say how that will play out just yet.

In any case, these new music options may be useful, and they may help Facebook increase engagement with the most recent tracks and artists.

Facebook announced today that it will begin rolling out its new Spotify music integration in 27 markets, including the United States.

Source: Social Media Today

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