The Kardashian family and their team seem to be trying to get a picture of Khloe Kardashian taken down from social media after it was allegedly shared without her permission.
Fans started reposting the image as soon as it was posted online. Countless accounts have posted it many times.
However, accounts say they have issued legal warnings for sharing the image, with some saying they have been blocked on websites for reposting it, in an attempt by lawyers to stop the image from spreading further.
What Does the Picture Show, Exactly?
The photo in question shows Khloe Kardashian in a bikini by the beach.
The image is strikingly different from the rest of the reality star’s social media posts in that her skin isn’t chemically smoothed and her curves aren’t as defined.
In essence, the picture does not seem to have been airbrushed.
Khloe Kardashian responded by uploading several videos of her “unretouched and unfiltered” body to Instagram, along with a quote.
“The photo that was posted this week is beautiful,” the post begins.
“But as someone who has struggled with body image her whole life, when someone takes a photo of you that isn’t flattering […] and then shares it to the world, you should have every right to ask for it to not be shared — regardless of who you are.”
“In truth, the pressure, constant ridicule and judgement my entire life to be perfect and to meet others’ standards of how I should look has been too much to bear.”
“I’m of course not asking for sympathy, but I am asking to be acknowledged for being human.”
Who was the one who Took it?
The picture was taken by Mary Jo “MJ” Shannon, Kris Jenner’s mother and Khloe Kardashian’s grandmother, according to numerous take-down notices posted online.
Ms Shannon owns the rights to the picture because she was the one who took it.
According to Tracy Romulus, chief marketing officer for KKW Brands, the photo was taken “at a private family event and accidentally posted to social media without permission by an assistant.”
She went on to say:
“Khloe looks beautiful but it is within the right of the copyright owner to not want an image not intended to be published taken down.”
The Kardashians’ response was broad and rapid, with takedown notices issued across a number of social media outlets, including Instagram, Twitter, and Reddit.
Unverified screenshots of notices that their account had been locked for reposting the picture, as well as a takedown request from Los Angeles law firm Lavely & Singer P.C., were posted by @KosmeticKrys on Twitter.
Fans were taken aback by the reaction, as Khloe Kardashian is known for posting airbrushed photos, but in this image she seemed to be her normal self.
Many people were perplexed as to why the Kardashians reacted so strongly to what was generally regarded as a “realistic” portrayal of the reality star.
The unedited bikini pic of Khloe Kardashian is in no way “bad” but it’s a stark reminder that social media is a complete lie. There’s a whole team surrounding that family that are completely in control of their social media’s & editing to an incredibly high standard, it’s sad.— Yas (@yas_jamilah) April 6, 2021
How did Khloe Kardashian get her unedited bikini photo taken down off the internet in 48 hours because she didn’t like it and child pornography is still existing on the internet..... make it make sense.— it’s CINDY! (@omgkimbo) April 6, 2021
I think it's so depressing that an unedited photo of Khloé (in which she looked stunning) has sent the Kardashian PR machine into a tailspin. Sending out copyright claims because her "real" face doesn't match the shape-shifting CGI face she puts on IG.https://t.co/Dh91L7RtsM— Kat Tenbarge (@kattenbarge) April 6, 2021
Is This a Normal Occurrence?
Both yes and no.
On social media sites, takedown notices are very popular.
They are used under the US Digital Millennium Copyright Act (DMCA), which protects copyright owners who claim their rights have been infringed upon under US copyright laws.
When the ABC reached out to Instagram for comment, it was referred to the platform’s intellectual property policy, which states:
“Generally, copyright protects original expression such as words or images.
The essence of the material in question, as well as the ferocity with which takedown notices are being released, make this situation intriguing.
Khloe Kardashian’s image has been well received by her mostly female audience, among whom she often emphasizes the importance of body positivity.
Like this latest message to her 136 million Instagram followers on how to embrace and love stretch marks:
The amount of work put into removing each copy of the image from Instagram, Twitter, and Reddit, on the other hand, sends a very different message.
Is it too Late to Prevent the Picture From Going Viral?
It’s difficult to tell.
The image is likely experiencing the Streisand Effect, which occurs when an attempt to remove knowledge — a story, a video, or a photo — just amplifies it more.
The Streisand Effect is named after legendary singer Barbra Streisand, who sued the photographer who took pictures of her home.
She alleged the photographer had infringed on her privacy by posting a picture of her Malibu home on a website dedicated to documenting overdevelopment along the California coast.
The lawsuit’s attention, on the other hand, drove far more traffic to the website than it would have otherwise.
The attempt to smear Khloe Kardashian’s reputation may be having a similar effect.
Source: ABC World News