Customers can use tokens to buy and exchange meals as their value fluctuates, according to Japan’s largest brokerage, which has started offering subscriptions to a fancy Italian food delivery service.
On Wednesday, a subsidiary of Nomura Holdings Inc. began selling tokens for four high-end meal packs from Masayuki Okuda, an award-winning Japanese chef known for employing traditional local delicacies such as olive-fed cattle and zusayama chicory.
According to the service’s website, delivery options include pumpkin ravioli, corn and chicken tortellini, and asparagus pizza. According to current plans, token owners will be able to trade their tokens starting next year.
On top of a 3,000 yen membership fee, an annual subscription costs 60,000 yen (US$546). Chef Okuda, who owns two restaurants in Tokyo and reportedly advised on a menu for a meal for the Davos summit of finance leaders in 2012, will incorporate traditional Hokkaido foods.
In Japan, the industry for tokens — which grant consumers rights to underlying assets — is still in its infancy, though Nomura expects it to grow as the market matures. It’s a part of the expanding market for digital assets that’s been criticized in recent years for its hazards, despite proponents’ claims that it allows businesses to acquire money at low prices and track ownership simply.
Nomura is expanding its ibet platform, which it co-owns with other companies, to include tokens for assets like corporate bonds and real estate in Japan. According to a spokeswoman, the brokerage seeks to help build the digital asset market while also generating business for local agricultural and fishing industries.
Last year, Nomura ran a pilot experiment in which it sold tokens that allowed owners to participate in a soup-making operation employing asparagus harvested by its affiliate, Nomura Farm Hokkaido Co.
Source: Yahoo News