The Cleveland Browns are hoping that running back Nick Chubb can break records on the field, but he recently broke one off it.
Chubb came close to winning the rushing crown two seasons ago and has a terrific career yards per carry average. Despite playing in a 17th game this season, the former Georgia Bulldog is unlikely to break Eric Dickerson’s single-season rushing record, as he splits carries with Kareem Hunt.
Off the field, Chubb has teamed up with ‘First Candle’ to aim to eradicate sudden infant death syndrome (SIDS) by releasing his food ‘Chubb Crunch.’ The nonprofit will receive a share of the proceeds from the sales.
PLB Sports, which creates sports-related foods, immediately set a new sales record with ‘Chubb Crunch’:
Chubb Crunch is the fastest selling cereal in the 23-year history of licensed sports food product maker @plbsports.— Darren Rovell (@darrenrovell) August 23, 2021
Boxes went on sale six days ago, 24,000 boxes already purchased. pic.twitter.com/msIzP9towU
Source: MSN Sports