Petco Health and Wellness Company (WOOF, for its initials in Spanish) reported a record second-quarter revenue on Thursday, driven by the growth of repeat customers and the trend to ‘humanize livestock.’
For the second quarter, Petco reported revenues of $1.4 billion, up 19 percent from a prior year, with analysts estimating the pandemic boom of livestock as $1.37 billion topped. The livestock supplier posted adjusted earnings per 25 cents share and also predicted that 21 cents would be achieved.
The company’s recurring income increased by 60 percent in a quarter, while the repetitive customer revenue grew by 50 percent. Petco CEO Ron Coughlin told Yahoo Finance Life Recurring income customers “create stickiness, which creates long-term forecasting income,” Coughlin said.
Petco has used its PupBox subscription for new owners, insurance and its Vital Care membership for checks, vaccinations, care and $19 monthly rebate to take advantage of recurring revenue streams, from an automated pet food delivery. Since its launch last year, Vital Care now has over 100,000 members, while the Petco Food and Care Program has exceeded 700,000, which has nearly doubled for the previous quarter.
“Those programs are all scaling rapidly, and it’s just great for our business. And those customers spend more. Our Vital Care customers spend two-and-a-half to three times more than our average customer, so it’s just great for our business,” Coughlin noted.
Recurring revenues also boosted comparable sales closely monitored, which grew 20% from a year ago and 30% over two years.
Online sales increased 14% compared to a year ago and 150% for a two-year stack during the quarter. More than 50 percent of Petco’s revenue from e-commerce comes from these repeating customers, according to Coughlin.
Coughlin explained that approximately 87 percent of e-commerce orders have been executed through the shops of Petco, known as the pet care centres, and thus are faster executed and lower than the online competitors. In the quarter, revenues from animal welfare centers grew by 17% and growth across categories.
“There was a theory that people would go online and not come back. And the great news for us is that’s not what happened, they came back in droves,” Coughlin said, adding, “People love having those experiences, whether it’s getting groomed, whether it’s going to a vet, whether it’s getting trained or getting advice on what’s the best food for your pet. They love that experience.”
During the quarter, Petco added around 1 million new customers as the pandemic pet boom continued. What’s more, roughly one-third of Petco’s customers hail from millennial and Gen Z customers.
These younger customers are driving the “humanization of pets” trend. For example, Coughlin pointed to the strength of the fresh and frozen pet food category, which he noted is a trend estimated to grow from $1 billion to $4 billion by 2025.
“At the end of the day, it’s the humanization of pets, and, in terms of a tailwind, Gen Z-ers and millennials are even more likely to follow this humanization trend. So fresh/frozen is a trend that’s going to be here for a long, long time, and we’re taking a leadership position,” Coughlin added.
Elsewhere, Petco raised its full-year revenue guidance to $5.6 to $5.7 billion, up from the prior range of approximately $5.46 to $5.56 billion. At the same time, adjusted earnings per share are forecasted at 81 to 85 cents per share, compared to previous guidance of a range of 73 cents to 76 cents per share.
Source: Yahoo News